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On Record 10/01/2002
Tahl Raz
Inc. Magazine

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...In fact, the two worlds have never been that far apart. Design firms and progressive companies rely on many of the same tools: rapid prototyping, observational research, creative thinking, collaborative work environments, and multidisciplinary teams. Design, says Clement Mok, chairman of Sapient Corp.'s innovation advisory board and president of the American Institute of Graphic Arts, is a process "of visualizing raw ideas, showing their potential as well as their flaws, facilitating a common understanding of a problem or challenge, and enabling the iterative refinement of ideas through auditing, editing, prototyping, and other methods." That's not so different from what many CEOs would call their core competencies....

Courtesy of Inc Magazine
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